About Us
Marketing BnB's is our passion!
Get Heads in Beds is a small boutique consulting firm that specializes in the B&B industry. We have worked with more than 40 clients across 20 states. We have worked with small inns, medium sized inns and large inns. We have worked with lifestyle properties, financially viable properties and B&B’s striving for profitability. We have worked with start-up inns, established inns and inns for sale. We have worked with inns on the east coast, west coast and everything in between. We have worked with victorian inns, arts & crafts inns, cape cod inns, and just about any style inn you can imagine. Irrespective of the client, we have discovered one constant. If a client is willing to work hard, willing to accept honest constructive feedback and willing to implement new ideas in a timely manner, we can make a significant difference. We can grow top-line numbers and we can most definitely grow bottom-line numbers. Most of our clients experience growth between $50,000-150,000 within 1-2 years. However, a couple of our clients have grown revenues and profits in excess of $400,000 within 2-3 years of our efforts!
Beyond consulting, we are also innkeepers. We have successfully run four BnB’s across four markets and two states. Our first inn was in a small community 30 miles west of Milwaukee. We started this BnB from scratch and within 12 months we were one of the top rated BnB’s in Wisconsin and one of only a handful of BnB’s ever recognized as a BedandBreakfast.com Diamond Collection property within the first year of operation. More importantly, we generated 2 1/2 times the bed revenue per room as the other BnB in town who has been open for decades.
"I was hesitant to hire an outside client but looking back I can say without hesitation this was the best business decision that I've ever made. Not only is the BnB profitable but I feel confident that I could sell it as an ongoing business."
Our second property was a much larger BnB that had operated as an inn for almost 23 years but had been closed for six. It was located just outside a destination market and had generated about $150,000 of bed revenue per year. Within twenty months, we grew that number to $235,000 and were using three fewer rooms to do it.
Our third and current B&B is a former Select Registry property that had been closed for five years. It’s located in a small city market that is neither a major destination nor a huge business market. In our first year, we doubled the bed revenue of the previous innkeepers and in five years we have tripled it.
As I approach retirement, I realize that potential buyers are looking for Inns that can be profitable. To that end, I hired Randy to grow my business quickly and profitably. Nearly ten months later, I am on target to double my business and for the first time generate a healthy cash flow that will attract potential buyers.
Our fourth B&B was in Kalamazoo, Michigan which we bought it in partnership with another couple. We managed the marketing for the property and our partners managed the day-to-day operations. After twelve months we sold our equity interest in the business for a handsome profit of $310,000.
Prior to the Bed and Breakfast industry, our managing partner worked as a consultant to the business school market and previous to that as a talent scout for the consumer marketing industry. His business school clients included Harvard Business School, USC, Carnegie-Mellon University, Vanderbilt University, Washington University, University of Georgia, Rice University, along with many others. His consumer packaged goods clients included General Mills, Johnson & Johnson, Pepsico, ConAgra, Unilever, Kraft, Kimberly-Clark, American Airlines, Intuit, among others.
